Randy Rieland
Randy is a Digital Media Content Strategist with 14 years experience in converting well-known brands into interactive properties by expanding them on to digital platforms. Most recently he was Senior Vice President of Digital Media for the Discovery Channel, directing a triple-digit percentage increase in traffic on the network’s award-winning website and developing content that drove consistent growth in advertising revenue. He also oversaw development of Discovery’s first iPhone application, a free interactive game called Cannon Challenge that was downloaded more than a million times.
Previously, as Vice President of Digital Content, Randy directed the content teams for all of the Discovery Communications websites, including those supporting Discovery Channel, TLC, Animal Planet, Discovery Health and Science Channel. He was also one of the original members of the team that launched the Discovery.com website in 1995.
Prior to switching to digital media, Randy was a professional journalist for 20 years, most recently as senior editor and writer at The Washingtonian magazine in Washington, DC. He also worked as a reporter and editor at daily newspapers in Pittsburgh and Baltimore.
He is the author of The New Professionals, a book about the transformation of Major League Baseball in the 1970s and also serves on the Dean’s Advisory Board of Ohio University’s Scripps College of Communications.
